Category — Events

The partners celebrated the 6th anniversary of the FOOD programme in Brussels

Taking the opportunity of the annual general meeting of the FOOD programme, the partners could celebrate a major milestone of their common work: the 6th Anniversary of the FOOD programme.

 

The EU project FOOD (Fighting Obesity through Offer and Demand) started in January 2009 for 2 years, thanks to DG SANCO funding. Exceptionally, after this period, the partners together decided to continue the objectives and actions of FOOD under a long-term programme.  A Consortium agreement signed in December 2011 structures the programme and partnership.

The general meeting held in Brussels on December 18th 2014 gathered 21 participants, amongst which partners who have been active for more than 6 years but also new partners, reflecting the dynamism of the programme.

FOOD is being implemented in 8 Member states (Belgium, the Czech Republic, France, Italy, Portugal, Slovakia, Spain and Sweden) through a network of 24 public and private partners and other countries are currently in the process of joining the Consortium.

The main objective of the FOOD programme is to raise awareness of employees and restaurants towards healthy eating habits. Practical and adapted tools were created to this end, enabling to reconnect the offer and demand sides of balanced nutrition for a better impact.

More than 4.4 million employees, 200.000 companies and 370.000 restaurants were reached by the communication campaigns and the partners also created a dedicated network of FOOD restaurants with almost 3.000 establishments.

 

The list of partners as well as the main results can be found on the EU website:

www.food-programme.eu

 

 

EC publications:

20 success stories: http://ec.europa.eu/health/programme/docs/success_stories_hp_2008-2013_en.pdf

Funded project 2008-13: http://ec.europa.eu/chafea/documents/health/nutrition-physical-activity-2014_en.pdf

 

janvier 19, 2015   No Comments

The FOOD programme presented at the CSR Europe Marketplace

On March 20th took place the CSR Europe Marketplace and the Launch of the European Business Campaign on Sustainable Living in Cities, in Brussels.

Sustainable Living in Cities is a new project from CSR Europe, under the Enterprise 2020 initiative, aiming to work with business, national organizations, policy makers, urban sustainability experts and city stakeholders, toward the creation of local and regional sustainability alliances for the acceleration of urban sustainable development.

The FOOD programme was presented during four 15-minute discussion around an “Inspiration Table” under the theme: “Communications and public private partnerships as instruments for changing consumers’ mindsets.”

Most companies and restaurants that the FOOD programme is addressing are settled in cities and are able to play a major role in urban sustainable development. The innovative and original communication channel operated by the FOOD programme – through offer and demand between employees and restaurants – as well as the wide array of public and private partners who form the FOOD consortium, can give a solid contribution towards sustainability in urban communities by helping to change the consumers’ behaviors toward healthier lifestyles.

mars 27, 2014   No Comments