The FOOD Road Show: a complete success!

From Paris to Madrid, via the 4 other main cities representing the countries involved in the project, a bus drove to meet with employees and restaurants in order to increase their awareness on balanced nutrition.

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After a one month tour, it is high time to assess the success of the operation.
This Road Show was the achievement of ten months of intensive work for the Head Office and each country involved and it set its official launch,” says Nathalie Renaudin, Vice President for Institutional Relations and in charge of the FOOD programme.

It is thanks to the deep involvement of the national teams that this event was a real success.

Everybody was personally involved and we saw different evolutions of the Road Show according to the different cultures encountered during the tour. The long line outside of the bus in Spain was truly memorable: it was incredible to see so many people waiting to participate in the bus activities and it showed the real interest of the public. Conferences on balanced nutrition in Belgium and Italy also gathered many visitors. The vegetable garden set out in Paris was marvellous. In addition, in Czech Republic, the shows organized by actors as well as the activities dealing with high cholesterol were really successful. On the French and Swedish side, chefs used a very original approach to address balanced food. Indeed, they performed cooking demonstrations and managed to show that taste and pleasure could be combined with balance. Finally, in four of the six countries, there was a 10-kg jacket that visitors could put on to realize the impact of excess weight on the body” tells Nathalie.

Campaigns targeting employees and restaurants were launched after this fruitful European tour and each country is now finalising its own tools, better adapted to their local targets.

In a nutshell, this is only the beginning of FOOD, many more beautiful actions are to take place in the six countries.

Paris, October 6th 2009

Paris, October 6th 2009

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Brussels, October 7th & 8th

Stockholm, October 10th

Stockholm, October 10th

Prague, October 16th

Prague, October 16th

Milan, October 21st

Milan, October 21st

Madrid, October 27th

Madrid, October 27th

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