The FOOD Road Show goes on in Italy!

As the fifth stop of the Road Show, the FOOD bus stopped in Milan, on October the 20th.


Employees and Restaurant owners have been very sensitised thanks to specific communication tools for the event: newsletter, meal voucher advertising, leaflet, flyer, website, pedometers…

The representative of the Istituto Nazionale di Ricerca per gli Alimenti e la Nutrizione (INRAN) supported the team by proposing a very appreciated test with videos describing the guidelines for a balanced nutrition.

Morever, people were invited to calculate the numbers of calories in a dish, in a recipe…
Meanwhile, many journalists participated in the FOOD press conference.


Besides visitors could meet up experts for an individual and personalized follow up.
Finally, they had the opportunity to try a 10kg vest, aiming at demonstrating the impact of excess weight on the body: a strong experience for those who tried!

Thomas Boquillon

The bus will be in Madrid, October the 27th; don’t forget to follow the news on the blog and on Facebook!

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