The FOOD Road Show goes on in Italy!

As the fifth stop of the Road Show, the FOOD bus stopped in Milan, on October the 20th.

Bus-Italy

Employees and Restaurant owners have been very sensitised thanks to specific communication tools for the event: newsletter, meal voucher advertising, leaflet, flyer, website, pedometers…

The representative of the Istituto Nazionale di Ricerca per gli Alimenti e la Nutrizione (INRAN) supported the team by proposing a very appreciated test with videos describing the guidelines for a balanced nutrition.

Morever, people were invited to calculate the numbers of calories in a dish, in a recipe…
Meanwhile, many journalists participated in the FOOD press conference.

journalists

Besides visitors could meet up experts for an individual and personalized follow up.
Finally, they had the opportunity to try a 10kg vest, aiming at demonstrating the impact of excess weight on the body: a strong experience for those who tried!

Thomas Boquillon

The bus will be in Madrid, October the 27th; don’t forget to follow the news on the blog and on Facebook!

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